A Quick SEO Primer

by RankEngineer.com

In 2020, SEO is not about ranking for popular terms, it’s about being found when it matters most! And SEO services hold the key to putting your brand in front of the right customers at the right time throughout the sales funnel using organically created content they trust. Doing SEO extremely well starts with understanding a customer’s intent, website crawl budget, site speed, and keywords. It’s about meeting potential customers where they are with high-quality content that’s optimized, so people want to read it.

SEO is the method used to increase a website’s search results, and when applied properly, can result in a major increase in website traffic. What Search Engine Optimization (SEO) essentially does is utilize the algorithm of a search engine, such as Google or Bing, to bring in “high quality” traffic to your website. A search engine is a website with an algorithm that uses keywords and phrases we type to identify the websites that most closely match what we are looking for.

In learning how to optimize these engines, you are going to have to take into account several different aspects. The main components are; words, page titles, website links, website reputation, and user experience. By taking the time to research and implement these elements in your website you will be well on your way to having high-quality traffic sooner than expected. Did you know that more than 90 percent of people use search engines to find what they are looking for on the internet? Or how about that more than 80 percent of those who use search engines go no further than the first page to find what they are looking for?

Digital Marketing Strategy

You should know that SEO analysis and optimization is core to any digital marketing strategy. Getting an SEO strategy right will pave the way to a solid content marketing strategy. SEO is about understanding the topics your customers are searching for online; what kinds of questions they are asking, the search terms they are using, and the type of content they consume. Knowing the answers to these questions will put you ahead of your competition, and allow you to connect to the right audience at exactly the right moment.

And while optimization and content is very important, it’s user experience that increasingly drives search rankings. Writing for real people, answering real questions, and providing pleasant online experiences sends positive signals to site visitors and crawlers, which is a win-win for you.

Selecting the right keywords to drive qualified traffic is certainly one of the most important elements of any successful SEO campaign. A great SEO team will develop a broad list of targeted keywords across your entire buying cycle that matches your overall business goals. And they will develop an ongoing content strategy to optimize your website to rank highly for these keywords in the search engines.

This sounds relatively simple. But SEO is a moving target, even for experienced digital marketers. Rumors abound, search engines change algorithms, and SEO tactics that once worked can suddenly get you a penalty. To keep a site optimized, you need deep knowledge of how search engines think, as well as how real people think, and react with your web content. This mix of usability, site architecture, and content creation makes search engine optimization feel like a hybrid.

Even the most amazing content in the world won’t bring in organic traffic if it’s not properly optimized for the keywords people actually search. A keyword may have high search volume. Yet, it may be driven by user intent that’s misaligned with your content, business, products or services. In that case, ranking would be nearly impossible, and any traffic will most likely bounce without converting.


Keyword research is a complicated process that requires time, focus, knowledge, and dedication. It isn’t as easy as finding a generic phrase and stuffing it in your content. Modern keyword research involves finding the best long-tail phrases, considering search intent, and focusing on industry trends. Experts also look into negative keywords, research traffic keywords, and converting traffic keywords to bring the right audience to your website.

There are companies that offer low cost keyword research if you’re on a tight budget. However, just know that as your company grows and expands, you will need to update your service and expand your keyword research to coincide with your growth.

A good SEO firm will help you find the right target keywords, content, descriptions, and other information to help you be as competitive as possible online through an effective SEO strategy. They will help you pinpoint your competition and determine what factors they are using that are helping your competitors rank higher than you. The end result is a search engine marketing plan that will be effective, pushing your rank higher than your competition as you work to maintain online success.

Keyword research is one of the important parts of an effective SEO strategy. We have the tools, and expertise to study your industry and research the exact keywords, and questions, your customers are searching for online. We use this information to develop an ongoing SEO content strategy to increase your site’s footprint in search engines and deliver real content for real users that provides real value. At Bright Tribe, our research helps us optimize across the entire buying or thought cycle of your user.

Increase organic traffic to your website with SEO consulting and strategy. A search engine optimization service can take you from start to finish. We can work with you to create a common sense strategy, help you understand your competitors, and show you which keywords are most important to target to achieve success. Optimizing your content for user intent satisfies the needs of both users and search engines.

SEO Software

Search advertising software, like SEO, is concerned with ranking for keywords in popular search engines. However, search advertising tools are concerned with ranking for the purpose of presenting marketing material and ads within search engines. SEO software ensures that a business’s main website is ranking well in search engines.

Improving visibility via search engines will ultimately drive website visitors to an e-commerce site. SEO software can help with selecting the right keyword that will generate the most traffic, creating good content from scratch, reworking average content into good content, and generating both quality and quantity of link backs. SEO software can also maximize the presence of a small e-commerce business across multiple channels, including local directory listings, and mobile.

Affordable SEO Packages

The budget-friendly Basic SEO Package we offer is designed to give solopreneurs, startups, and small businesses the start they need towards basic search engine optimization. This is a great package for keywords with minimal competition, although is not a good fit for highly competitive industries, or large urban markets.

If you are looking to get your new startup some traction, launch a new product, or expand your business, we can assist you with services that fit your budget.